Not all brands are right for Pinterest, and not all brands on Pinterest are right for video ads. The format of Pinterest’s upcoming video ads is still unknown. ![]() Through user feedback, the general manager of monetization, Tim Kendall, discovered that people found Facebook’s auto-play style “ interruptive.” The Cinematic Pin was designed to give Pinners more control. In May of 2015, the platform launched its animated “Cinematic Pin.” This full-motion ad was as close to video ads as Pinterest wanted to get at the time. This won’t be the first attempt from Pinterest to add a new, flashy visual ad format. Marketing budgets that were once dedicated solely to TV are now being shifted to digital video (want more video ad facts and statistics? Click here or here). According to this BI Intelligence report from 2015, video ads have the highest click through rate of all digital ad formats. ![]() Facebook’s adoption of video ads has allowed brands to tell a richer story in a format likely to generate interactions. YouTube, the original king of video content, has seen a huge spike in video advertisers in the past couple of years. If you own a computer, tablet, smart phone, and/or a pair of eyeballs, then you know how much video is saturating the digital space. ![]() With the recent explosion of video ad creation and consumption, it’s no wonder this Internet behemoth is jumping on the opportunity to make an extra buck. Pinterest is following in the footsteps of the social media giants before it (Facebook & Twitter) to soon include video ads. ![]() Vert Blog Pinterest is Hitting Play on Video Ads
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